Did you know? Customers who shop both online and in-store spend up to 30% more than those who only use one channel.* Yet many photo retailers still treat these experiences separately — missing out on valuable growth opportunities.

It’s no secret—repeat customers are the backbone of any successful print business. In fact, bringing in a new customer can cost up to seven times more than keeping an existing one. And in the photo print & gift sector, increasing your repeat purchase rate—even slightly—can have a major impact on revenue and profitability.

Your product feed isn’t just a back-office task—it’s your digital storefront across every major discovery platform. Treat it like your most powerful marketing tool, and it can bring in high-intent traffic without increasing your ad spend.

We’re excited to announce that Pixfizz will be attending IPIC 2025 in Las Vegas this August — and we’re looking forward to connecting with photo retailers, labs, and partners from across the industry. This year, we’re also hosting a University Session designed to help you bridge the gap between your online and in-store channels:

In the world of print eCommerce, terms like customization and personalization are often used interchangeably. But for anyone selling photo gifts, apparel, stationery, or any kind of personalized print product, understanding the difference isn't just semantics

According to Baymard Institute, 17% of users abandon their carts because the checkout is too long or complicated. That’s nearly 1 in 5 potential sales lost.

Running a print eCommerce store? Getting traffic is great—but turning that traffic into paying customers is where the real magic happens. The good news? You don’t need to reinvent your entire website to see results. Sometimes, small adjustments can lead to big improvements.

Fresh ideas to inspire seasonal print sales As temperatures rise, so does the demand for personalized print products. From wedding decor to travel keepsakes and outdoor party gear, summer is full of print-worthy moments. But what really makes a product sell in 2025? Design.

As online competition grows and customer expectations keep rising, optimizing your print eCommerce store isn’t just a good idea—it’s essential. Whether you sell photo prints, personalized products, or custom merchandise, 2025 is the year to fine-tune your website, user experience, and marketing efforts. Here’s your no-fluff, actionable checklist to help your print business thrive this year

In print eCommerce, trust is everything. Customers are often asked to personalize products—without ever touching the paper, seeing the finish, or testing the design tool. So how do you reassure them? The answer starts with great product photography.

In today’s competitive eCommerce landscape, making gut-based decisions just doesn’t cut it. Growth-minded print businesses are leaning into analytics to unlock new opportunities, optimize operations, and deliver better customer experiences. But how can you move from tracking data to actually using it to drive sales?

As eCommerce continues to grow more competitive in 2025, one strategy is proving especially powerful for brands looking to increase visibility and drive high-intent traffic without ballooning their marketing costs: programmatic SEO.

For small eCommerce businesses, standing out online can be challenging. Search Engine Marketing (SEM) offers a way to quickly gain...

Gen Z isn’t just another generation of online shoppers—they’re setting new expectations for how businesses should sell online. Growing up...

Why a Unified Shopping Experience Matters. Today's shoppers hop between online and offline channels to purchase

Artificial Intelligence (AI) is fundamentally transforming the way eCommerce businesses approach product personalization and print-on-demand

In the world of eCommerce, customers want confidence in what they’re buying—especially when it comes to personalized products. This is...

Pricing is more than just numbers—it’s psychology. The way you present your prices can influence customer decisions, increase perceived...

Looking to take your Shopify store to the next level? 🚀 With Pixfizz’s Shopify integration, you can offer real-time product personalization

AI might sound like something only big tech companies use, but the reality is, AI tools are now more accessible than ever —and they can...