Data-Driven Decisions: Using Analytics to Grow Your Print Business

In today’s competitive eCommerce landscape, making gut-based decisions just doesn’t cut it. Growth-minded print businesses are leaning into analytics to unlock new opportunities, optimize operations, and deliver better customer experiences. But how can you move from tracking data to actually using it to drive sales?

Why Data Matters More Than Ever

Whether you’re selling personalized photo books, promotional gear, or wall décor, your ability to understand how customers behave on your site gives you a massive edge. With analytics, you can:

• Identify top-selling products and trends across seasons

• Track user journeys to see where people drop off before purchase

• Optimize marketing campaigns with real conversion insights

• Spot opportunities for upselling, cross-selling, or new product lines

• Forecast demand to manage inventory and production efficiently

What Should Print Businesses Track?

If you're new to digging into data, start with these key areas:

• Traffic Sources – Where are your visitors coming from? Paid ads, organic search, email?

• Conversion Rates – How many visitors complete a purchase? Where do they drop off?

• Design Tool Engagement – Are users customizing products fully or abandoning midway?

• Cart Abandonment – Which products are often left behind in the cart?

• Time to Production – How long does it take from order to fulfillment? Can it be improved?

How Pixfizz Helps

With Pixfizz’s built-in analytics dashboard, you can monitor the performance of your print store at a glance — no external tools required. Here's what you can track:

✅ Unique visitors and conversion rates: Understand how many users start projects, add to cart, and complete purchases

✅ Product performance: View top products by units sold and revenue

✅ User activity: Identify top users by orders and revenue

✅ Image uploads and editor engagement: See how customers interact with your design tools

✅ Cart insights: Track abandoned and recovered carts (visible to staff)

✅ Traffic insights: Segment sessions by browser, device type, OS, and referral sources

✅ Landing pages and user flow: Learn which pages are attracting the most traffic

✅ Integrate with Google Analytics for detailed traffic and conversion tracking

These metrics help you spot drop-off points, highlight best-sellers, and make data-driven decisions that increase sales and streamline your workflow.

Real-World Insight: What Analytics Can Reveal

Analytics can help uncover unexpected friction points in your store’s experience. For example, you might notice that customers customizing a specific product often abandon their cart at the image upload stage. By reviewing metrics like project started vs. projects fulfilled or checking the device types used, you may find the issue is related to mobile usability.

With that insight, you can optimize the design tool for mobile or adjust the product flow — small changes that can lead to measurable improvements in conversion rates.

Final Tip: Make Analytics Part of Your Routine

You don’t need a data science degree to benefit from analytics — just a habit of checking the numbers and asking, “What’s working? What’s not?” Set monthly KPIs and review them regularly. Your future decisions (and profits) will thank you.

Need help setting up analytics or understanding your store data? The Pixfizz team is here to support you every step of the way.