Your best-value marketing tool? Search Engine Optimization

Setting up an online storefront, whether it’s a web-to-print offering or general eCommerce, isn’t enough to grow a successful brand or business. With SEO (Search Engine Optimization), a process to help your website become more visible, you stand a much better chance of creating more traffic and more opportunities to convert prospects into customers. SEO has major benefits for websites and can lead to long-term exponential growth.

1. Gives you a competitive advantage

2. Drives brand awareness

3. Elevates your content

4. Creates lasting value

Are you still reading? Great! Let’s dig deeper!

reading? Great! Let’s dig deeper!

1. Gives You A Competitive Advantage

Those who invest in SEO often outrank the competition in search engine results and gain market share. If you consider that results on the first page of a Google search get over 90% of traffic, you can’t afford to not be there, especially if your competitors are.

2. Drives brand awareness

Most eCommerce sites leverage search engine optimization as a low-cost brand awareness strategy. An appearance on the first page of search results could be the first touchpoint between your brand and potential customers. Moreover, some searchers view high ranking as an endorsement and a sign of credibility, increasing the possibility to get a click.

3. Elevates your content

Whereas you can try positioning for keywords with high transaction results as part of your SEO strategy, the value of other content such as blog posts or how to guides will not be immediate, but can produce long-term value in brand recognition, backlinks and domain authority.

Your content generation efforts can result in traffic increases at a minimal little cost, however it requires persistence and patience. The key is understanding what specific search queries potential customers are searching for on Google, in order to continually optimize your content based on those indicators.

4. Creates lasting value 

SEO is a long-term investment. However, unlike paid advertising, its value does not stop when the campaign ends. In general, tangible results from SEO campaigns take 6 to 9 months, but then they continue to deliver, often with exponential gains once you reach a certain critical mass. It is arguably the best-value marketing activity you can invest in, not to mention that organic traffic is the most reliable and a true indicator of a brand’s visibility. It does require require an on-going commitment and is very much a continual learning process, but don’t be intimidated by it, there’s plenty of help out there and the first steps aren’t complicated. Remember: persistence and patience.

Choose wisely. Make sure your eCommerce platform is optimized for SEO

Pixfizz has invested in building new storefront templates, which are completely mobile responsive, fully optimized for SEO and ready for any tools or strategies. Our team is passionate about keeping up with the latest trends in digital marketing and SEO to help our customers grow their brand visibility.

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