5 Easy Tweaks to Increase Conversion Rates on Your Print Store

Running a print eCommerce store? Getting traffic is great—but turning that traffic into paying customers is where the real magic happens. The good news? You don’t need to reinvent your entire website to see results. Sometimes, small adjustments can lead to big improvements.

Here are 5 easy tweaks you can make this week to boost your conversion rate—and how Pixfizz can help along the way.

1. Improve Your Product Photos

First impressions matter. Low-quality or uninspiring images make it harder for customers to imagine the product in their lives.

Try this:

• Show your product in context (e.g., a canvas print on a living room wall)

• Use multiple angles and zoomed-in shots

• If offering personalization, show an example with a name or image already added

How Pixfizz helps: Our live preview tools let you generate and display personalized mockups in real time, helping buyers see exactly what they’re getting.

2. Add Social Proof (Even Just One Review!)

Nothing builds trust like hearing from other buyers. Even a single positive review can make a difference—especially for niche or custom products.

Try this:

• Feature customer reviews on product pages

• Include photo reviews if possible

• Use testimonials on your homepage or landing pages

Tip: Don’t wait for reviews to appear naturally—ask your happy customers directly!

3. Simplify the Navigation and Checkout

Too many clicks = too many drop-offs. Your users should find what they’re looking for—and check out—fast.

Try this:

• Feature bestsellers and categories clearly on your homepage

• Cut down the number of steps in your checkout

• Avoid making users register before purchasing

How Pixfizz helps: With our single-page checkout option and customizable navigation, you can guide users straight to the finish line.

4. Make Personalization Easy and Instant

Personalized products are powerful—but if your editor feels confusing or slow, it can scare customers off.

Try this:

• Use default templates so users aren’t starting from scratch

• Offer pre-filled text or layout suggestions

• Show instant previews to reduce hesitation

How Pixfizz helps: Our Design Tool is built for intuitive editing, live previews, and dynamic product options that convert better.

5. Highlight Free Shipping or Delivery Dates

Customers want to know: “How much will this cost me in the end?” and “Will it arrive in time?”

Try this:

• Display free shipping thresholds on every page

• Use delivery date estimators at checkout

• Mention fulfillment speed on product pages

Pro tip: Urgency helps—add messaging like “Order by Friday for Father’s Day delivery!”

✨ Ready to boost your conversion rate?

Start with just one or two of these tweaks and monitor the impact. With Pixfizz, most of these strategies are just a few clicks away—no developers needed.