Boost Repeat Purchases: Smart Tactics for Print Stores

It’s no secret—repeat customers are the backbone of any successful print business.

In fact, bringing in a new customer can cost up to seven times more than keeping an existing one. And in the photo print & gift sector, increasing your repeat purchase rate—even slightly—can have a major impact on revenue and profitability.

So how do you turn a one-time buyer into a loyal, returning customer?

Here are five proven tactics you can use to drive repeat sales, reduce churn, and keep your print business top of mind—all with tools you may already have in place.

1. Make It Easy to Reorder Past Projects

Sometimes the biggest barrier to a second purchase is simply having to start over. If your store allows customers to save their designs, reorder with a click, or repurpose an old template, you're already removing friction. Think: yearly photo calendars, birthday cards, team posters, or seasonal gifts.

This doesn’t just save time—it builds routine. And routine is where loyalty lives.

💡 Tip: Highlight “Reorder” as a CTA on your homepage or in post-purchase emails.

2. Personalize Reminder Emails Based on Past Purchases

Timing is everything. Instead of sending the same newsletter to everyone, consider using past purchase data to trigger personalized reminders.

For example:

• “Your 2025 calendar is ready to update—want to use last year’s photos?”

• “Your child’s school spirit gear from last season is back—add their new grade!”

Pixfizz’s integration-friendly backend allows you to tag products, collect custom fields, and sync key data with platforms like Klaviyo, making these types of emails not only possible—but automated.

💡 Tip: Create an “Anniversary Flow” that reminds users when it’s been 11 months since their last order.

3. Offer Time-Sensitive Discounts to Bring Customers Back

Not every repeat customer needs a discount—but some might just need a nudge. Try offering limited-time offers specifically for returning buyers:

• “Welcome back—take 15% off your next order (valid for 5 days)”

• “We saved your last design! Come back and print it with 10% off”

These can be triggered by time delays (e.g. 30 days post-purchase) or inactivity. Pixfizz supports smart cart rules and unique coupon codes so your offers stay relevant—and exclusive.

💡 Tip: Combine a saved project with a time-limited offer to create urgency without pressure.

4. Optimize the Mobile Reorder Experience

More than half of ecommerce traffic now comes from mobile. And when it comes to repeat purchases, convenience is key. If your store isn’t optimized for mobile users—especially logged-in, returning ones—you’re likely missing out. Returning customers often want to act quickly: check a saved design, change a photo, and check out in under a minute.

5. Reward Loyalty in Small but Smart Ways

Loyalty doesn’t have to mean complex point systems. Sometimes a subtle approach goes further:

• Show customers how much they’ve saved or printed with your store

• Add a badge or “VIP” tag for high-frequency buyers

• Let repeat users skip steps in the editor or checkout process

💡 Tip: Consider giving customers access to exclusive designs or early access to seasonal items as a loyalty perk.

Final Thoughts: Focus on Relevance, Not Reminders

Repeat business isn’t just about sending more emails. It’s about creating meaningful moments of convenience, recognition, and value.

With Pixfizz, you have the tools to make reordering feel effortless—and to turn occasional buyers into loyal customers who come back again and again.

Want to learn how Pixfizz clients are increasing repeat rates above the Industry Repeat Rate Benchmark (U.S. photo print & gift sector)? Book a free demo or reach out to our team—we’d love to help.