Bridging Online and In-Store: Join Our University Session at IPIC 2025

Did you know? Customers who shop both online and in-store spend up to 30% more than those who only use one channel.* Yet many photo retailers still treat these experiences separately — missing out on valuable growth opportunities.

At IPIC 2025, we’re diving into how to change that.

We’re excited to be back in Las Vegas and hosting a University Breakout Session focused on creating real synergy between your online store and your physical location.

🎓 University Session at IPIC

Double Exposure: Actionable Strategies to Create Synergy Between Online and In-Store Channels

📅 Monday, August 4

🕚 11:00 AM – 12:00 PM

📍 Charleston B

👤 Speaker: Alex de Boissezon, Managing Director at Pixfizz

What’s the session about?

Photo labs that thrive today aren’t choosing between digital and physical — they’re strategically connecting the two. This session explores actionable strategies to help you:

• Turn walk-in customers into loyal online buyers (and vice versa)

• Use your website to promote in-store services like scanning, same-day pickup, and photo restoration

• Build cross-channel campaigns that align your promotions across email, web, and in-person touchpoints

The goal? To help you serve customers better, streamline operations, and grow both sides of your business.

Why this matters

Consumers expect a consistent experience, whether they’re ordering from their phone or stopping by your store. But many photo businesses still treat online and in-person as separate channels — missing out on opportunities to build loyalty, increase order value, and drive repeat purchases.

This session is packed with practical ideas, examples, and quick wins to help you make both channels work harder (and smarter) together.

👉 Book a time to meet with the Pixfizz team at IPIC

We hope to see you in Vegas!