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5 Ways to Extend Your Peak Season Beyond Black Friday

  • Writer: Xènia Escolar
    Xènia Escolar
  • Dec 2
  • 2 min read

How photo product retailers can keep the momentum going all the way through December — and beyond.


Black Friday and Cyber Monday may be the biggest spike of the year, but they’re not the end of the story. For photo product sellers, the weeks that follow can be just as valuable — especially if you know how to turn that surge of traffic, shoppers, and energy into long-lasting growth.

Here are five smart, practical ways to keep your season strong well after the BFCM rush.


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1. Turn BFCM Shoppers Into Repeat Customers

You’ve just gained a wave of new buyers — now’s the perfect moment to bring them back.

Focus on:

  • Follow-up emails that recommend complementary products (e.g., “Loved your photo book? Add matching prints!”).

  • Small ‘thank you’ offers valid for December only.

  • Encouraging account creation, so shoppers can save projects, reorder, and get personalized promos.

This keeps your brand top-of-mind and turns a one-time buyer into a long-term customer.


2. Lean Into the Last-Minute Gifting Phase

December shoppers aren’t browsing — they’re looking for quick, heartfelt gifts.

Highlight:

  • Your fastest-to-create products (mugs, prints, ornaments, mini photo books).

  • “Gift ideas in under 10 minutes” — perfect for last-minute needs.

  • Clear production + delivery timelines, so shoppers know what’s still possible.

Quick wins convert extremely well in the final weeks before the holidays.

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3. Offer a Soft ‘Missed BFCM?’ Promo

Not everyone buys during the big weekend. A gentle nudge can still convert the latecomers.

Try:

  • A small 10–15% storewide promo

  • Free shipping for a limited window

  • A buy-more-save-more offer for bundled gifts

These mini-promotions are enough to re-engage without undercutting your BFCM deals.


4. Refresh Your Store for Seasonal Intent

Post-BFCM shoppers are purposeful. Make sure your store supports that mindset.

Update or add:

  • A “Ready in Minutes” gift section

  • Holiday templates or starter designs to speed up creation

  • Cleaner mobile flows, since last-minute shoppers often buy on mobile

  • Clear delivery cut-off banners across product pages

A smoother experience = higher December conversions.


5. Shift Toward New Year Themes

When holiday shopping slows, demand for memory-keeping products rises.

Promote:

  • 2025 calendars

  • Year-in-review photo books

  • Wall art for January home refresh

  • “Print your year” bundles

This keeps the momentum rolling into January — a month that’s full of untapped potential for photo products.


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Final Thoughts

The post-BFCM period isn’t the cool-down that many businesses assume. For photo product sellers, it’s a strategic window to strengthen relationships, drive extra revenue, and set the stage for a strong new year.

With the right mix of follow-ups, promotions, and personalization, your peak season can last well beyond the Black Friday weekend.

 
 
 
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